Tropic of C

CREATIVE DIRECTION, FALL CAMPAIGN, WOMEN’S FASHION

New sustainable swimwear brand, Tropic of C. Launched by model Candice Swanepoel in 2018, of Victoria’s Secret angel fame.
Everything from the packaging to the garment bags and the techno fabric is eco-friendly.
Fall Campaign; Creative Strategy, Art Direction, Design, Team Curation & Management.


Creative Direction & Design: Ciaraleaf Meaney
Models: Candice Swanepoel & Elsa Hosk
Photographer: Hanna Tveite
Stylist: Elizabeth Sulcer
Copywriter: Sandra Sou
Producer: Lolly Would