Jaeger is an iconic fashion British brand.
Jaeger approached Story Worldwide for a brand reposition. The objective was to bring back some of that subversive
cool they had in their 60’s heyday. Below are initial concepts for the ecommerce redesign.
I was responsible for the Art Direction and the website was designed to be fully responsive across desktop, tablet & mobile.
For the homepage we went for this irreverent way of displaying their lookbook imagery, rollovers revealed more of each look, transitions included surreal cut outs of product against abstract backgrounds related to each products use – raindrops with trench coats, cityscapes with men’s suits, cherry blossom with spring dresses.
Art Direction: Ciaraleaf Meaney
Digital Design: Pip Blood