Ciaraleaf Meaney
Creative Direction

Home CampAigns

 

Bloomingdale’s seasonal Home Campaigns. 
Creative Direction for digital, print experience & in-store experiences; 60 page print catalogs, newspaper & magazine advertising, online editorials, in-store touchscreen experiences and email marketing. Concepts, Planning & Management,
Print & Digital Design Direction.

 

SUMMER PARTY
CAMPAIGNS

Annual summer home party campaign, featuring editorial 3 real hosts and their perfect summer parties.
30 page print catalog, digital editorial, ecommerce assets & email marketing.  

FALL CAMPAIGN 2015

Fall home campaign, featuring notable interior designer Kelly Wearstler, interviews, favourite products and style tips.
60 page print catalog, magazine & newspaper advertising, digital editorial, ecommerce assets,
email marketing and in-store touchscreen experiences.  

SPARROW & WREN STORE

Millennial focused store within Bloomingdale's Home.
Print fold out poster mailer, Email marketing & Ecommerce assets