Up and coming new fashion brand, &Daughter specialises in hand crafted knitwear made from pure wool sourced from Donegal, Ireland and cashmere yarn from Hawick in Scotland. Working closely with entrepreneur Buffy Reid, we launched their ecommerce website in October 2013. I was responsible for the art direction and the digital design direction.
The site is fully responsive, working across desktop, tablet & mobile.
Art Direction: Ciaraleaf Meaney
Photography: Jon Gorrigan
Stylist: Steph Stevens
Digital Design: Pip Blood